This new CD-ROM focuses on practical business processes such as pitching the benefits and attributes of the product and handling the process of going from patents to labeling. Presentations include information on product innovation, formulation, and successful information transfer. It provides material from the 2005 AOCS North Central Section's conference, Fats and Oils in the Food Industry, Business Success through Technical Innovations; a patent primer; and a listing of industry consultants. Additional subjects covered include omega-3 fatty acids, technology transfer, and the nutrition labeling dilemma of using trans or saturated acids.
Table of Contents
Omega-3 Fatty Acids: An Old Idea with New Marketing Opportunities
Innovative Technologies for Stabilization of Omega-3 Fatty Acids in Functional Foods
Partnering for Technology Transfer Success
Enova/Econa Success Story
Nutrition Labeling Dilemma: trans or Saturated Acids?
Labeling Updates: trans Fat and Omega-3 Fatty Acids
Facilitating Chemical Patent Procurement