1st Edition
Communicating Construction Insight, Experience and Best Practice
1 Introduction
Liz Male and Penny Norton
2 Communications for planning: effective communication through consultation
Penny Norton
3 Communications for architecture: telling the stories about our places and cities – communications strategies for architecture and urbanism
Dan Gerrella
4 Communications for major contractors: embracing twenty-first-century communications challenges
Andrew Geldard
5 Communications for specialist subcontractors: demonstrating value in the specialist supply chain
Cathy Barlow
6 Communications for construction products: promotional practices from specification to installation
Louise Morgan
7 Communications for infrastructure: successful stakeholder engagement on transport and infrastructure projects
Jo Field
8 Communications for building consultancies: strategies, methods and examples
Tom Smith
9 Communications for construction technology: adopting a strategic approach to a rapidly changing sector
Paul Wilkinson
10 Communications for sustainability: sustainability communications in construction and the built environment
Liz Male
11 Conclusion: the future of communicating construction
Liz Male and Penny Norton
Biography
Liz Male MBE is the founder of LMC (Liz Male Consulting Ltd). She has 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.
Penny Norton has worked in construction PR for 20 years, during which time she has covered all elements of communications for the built environment, from preplanning consultation through to media relations for completed schemes. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide and she writes extensively for construction publications.
"This is the ultimate book on construction PR. It combines a broad strategic approach along with some excellent examples of best practice. The diversity of the chapter authors and their background demonstrates the incredible extent and breadth of the sector and such a broad approach will undoubtedly help to equip both those entering the industry and those already working within it with a wide perspective, as well as some fantastic insight"
- Emma Leech, CIPR President 2019
