This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry.
This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Table of Contents
Liz Male and Penny Norton
2 Communications for planning: effective communication through consultation
3 Communications for architecture: telling the stories about our places and cities – communications strategies for architecture and urbanism
4 Communications for major contractors: embracing twenty-first-century communications challenges
5 Communications for specialist subcontractors: demonstrating value in the specialist supply chain
6 Communications for construction products: promotional practices from specification to installation
7 Communications for infrastructure: successful stakeholder engagement on transport and infrastructure projects
8 Communications for building consultancies: strategies, methods and examples
9 Communications for construction technology: adopting a strategic approach to a rapidly changing sector
10 Communications for sustainability: sustainability communications in construction and the built environment
11 Conclusion: the future of communicating construction
Liz Male and Penny Norton
Liz Male MBE is the founder of LMC (Liz Male Consulting Ltd). She has 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.
Penny Norton has worked in construction PR for 20 years, during which time she has covered all elements of communications for the built environment, from preplanning consultation through to media relations for completed schemes. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide and she writes extensively for construction publications.
"This is the ultimate book on construction PR. It combines a broad strategic approach along with some excellent examples of best practice. The diversity of the chapter authors and their background demonstrates the incredible extent and breadth of the sector and such a broad approach will undoubtedly help to equip both those entering the industry and those already working within it with a wide perspective, as well as some fantastic insight"
- Emma Leech, CIPR President 2019