1st Edition
Current Issues in Hospitality and Tourism Research and Innovations
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon.
Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes:
– Training and education (hospitality students learning);
– Organization and management (practical issues and current trends in the hotel, catering and tourism industry);
– Product and food innovation;
– Marketing;
– Islamic hospitality and tourism issues;
– Gastronomy;
– Current trends;
– Tourism
The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Preface
Acknowledgements
Organizing committee
Training and education
Information Seeking Behaviour (ISB) among postgraduate students in Universiti Teknologi MARA, Malaysia
N.’H. Che Ahmat,W.N.B.Wan Kamarudin, R. Abdul Aziz & S.M. Radzi
Basic western cuisine modular system and students’ psychomotor performance: A case of Malaysia community colleges
A.R. Reezlin, H. Ishak, M.S. Mohd Zahari &A. Inoormaziah
The relationship between career development learning, workplace experience and employability among UiTM hospitality graduates
H.F. Ariffin & H. Saedahtinnur
Strategies in embedding hospitality students employability skills and employability level
F. Mohd Napiah, M.I. Zulkifly, M.R. Jamaluddin & M.H. Mohd Hanafiah
Career decision making among hospitality undergraduates in UiTM Shah Alam and Puncak Alam
N. Putit, R. Atlas, H. Hanan, K. Ramie, L. Lua & R. Abd. Rahim
Training and education of OSH practices in managing man-machine safety of food manufacturing firms in Malaysia
M. Saad, M.S. Md. Sharif, P.S. Toh & E. Breukelman
An overview of management training program in Malaysia hospitality organizations: A dual perspective
A.B. Noor Diyana & N. Sumarjan
Postgraduate’s thesis accomplishment: Issues on its attributable
A.H. Hamizad, M.S. Mohd Zahari, M.N. Shuhirdy & N.M. Shahril
Organization and management
Achieving corporate social responsibility based on HR: Porto Marina Resort, Egypt
R.Y. Zoweil & M.G. Montasser
The moderating effect of employment type on the relationship between service standards and job performance in 4 and 5-star hotels in Kuala Lumpur, Malaysia
N.H. Nazlan & A. Zainal
The influence of ethical responsibility initiatives on perceived tour program quality and tour booking intention
W. Marchoo & K. Butcher
The role of cultural familiarity on customer satisfaction in the context of hotel service failure
Trianasari, B. Sparks & K. Butcher
Impact of service guarantee on empowerment, employee responsiveness in service recovery and service quality in the Malaysian upscale hotels
A. Mohd Shahril, Y. Abdul Aziz, M. Othman & J. Bojei
Emotional intelligence and turnover intention: The case of front office frontliners in Kuala Lumpur’s 5-star hotels
R.I.P. Raja Mustapha,W.A.N.Wan Salman & S.M. Radzi
Customer satisfaction towards service quality in the hotel industry in Melaka
S.F. Yeo, S.L.F.Wee, M.L. Goh, J.M.S. Lam, S.H. Tan &T.A. Choon
Sustainable tourism development practices of MICE venue provider in East Coast Region, Peninsula Malaysia
M. Abd Hamid, N. Ismail, Z.I. Mohd Fuza, K.N. Ahmad & K.W. Awang
Rail services perceptions and satisfaction of foreigners and its impact on their stay in Malaysia
G.C. Saporna & S. Geetha
Identifying job satisfaction dimensions among rank and file employees in selected budget hotels as correlates of organizational commitment and turnover intentions
G.C. Saporna, S. Geetha & R.A. Claveria
Direct financial compensation and future graduates career choice in hotel industry
N.A. Ahmad, A. Abdul Aziz, M.S.Y. Kamaruddin, A. Abdul Aziz & M.F.S. Bakhtiar
Influential factors effecting fast food consumers’ intention to use menu labels in fast food restaurants: A conceptual framework
S. Delvarani, M. Othman & H. Ghazali
Revenue management practices and restaurant performance: A study on theme restaurants in Klang Valley, Malaysia
M.H.I. Noorkhizan, S.M. Radzi, F.S.C. Abdullah &A.A. Azdel
Boutique hotel business: A survey on tourist preference to stay at boutique hotels in Georgetown, Penang
K.M. Ng & J.S.L. Low
Barrier-free dining environment for the visually impaired: A case study of restaurant in Taichung, Taiwan
W.-C. Chung & C-C. Lue
Important Hong Kong shopping mall characteristics as perceived by tourists
V.C.S. Heung & D. Kucukusta
Occupancy improvement in serviced apartments: Customer profiling
L.N. Fukey
Hypermarket fresh foods’ attributes toward customer satisfaction
M.F.S. Bakhtiar, M.S. Mohd Zahari, A.R. Azhar & M.S.Y. Kamaruddin
Case study: Measuring service quality of homestay in Malacca using SERVQUAL matrix
A.F. Mohd Khodri
A clustering study of operational efficiency for international tourist hotels in Taiwan
Y.H. Kuo, H.N. Jiang, Y.Z. Hung, F.Y. Su &Y.Z. Lee
Organizational citizenship behavior of hotel employees: Investigating the impact of organizational justice
M.A. Hemdi, M.A. Razali, N.R. Nik Abd Rashid & R. Nordin
Global versus local HRM practices in the hospitality industry: The case of Greek luxury hotel managers
C. Giousmpasoglou
Assessment of service quality dimensions in the fast food restaurants
Z. Mohi, H.C.Wu, R.P.S. Raja Abdullah, L.B. Jipiu &A.A. Abd Majid
Effects of emotional labor on customer outcomes: Tourists’ perspectives
L.S. Yiing, Y. Abdul Aziz, S. Md. Samsinar & R. Saleh
Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
H. Ismail, S. Amirhonarvari & S.M. Radzi
The moderating effect of environmental variables on business strategy and performance of hotels in Batam Island, Indonesia
A. Riyadi & S.M. Radzi
The impact of perceived commercial hospitality on perceived service fairness and behavioral intentions
M. Mohamed & A.A. Mohd Ariffin
The impact of food safety practices on organizational performance
M. Saad, P.S. Toh, M.A. Mohamed Adil & D.F. Moginon
The relationship between occupational culture, organization tenure and occupational commitment of chefs in 4 and 5-star hotels in Kuala Lumpur
F.A. Hanan &A. Zainal
Innovation
The relationship between product innovation and fusion cuisine in food and beverage establishments: A discussion on Turkish cuisine
B. Erdem, M. Do˘gdubay & M. Sarıo˘glan
GIS approach in promoting Perlis tourism
E.S. Mokhtar, S.M.A.Wahab, N. Zainal & N.A. Yusof
Ecotourism planning using remote sensing and GIS: A case study for Marvdasht, Iran
M. Ghadiri Masoum, H. Nasiri, A. Hosseini & Y. Rafii
The usage of ICT applications in 5 star hotels in Kuala Lumpur, Malaysia
A. Abdul Aziz, M.F.S. Bakhtiar, N.’H. Che Ahmat, M.S.Y. Kamaruddin & N.A. Ahmad
Food and beverage technology and employees’ acceptance in 4 and 5 star hotels in Kuala Lumpur, Malaysia
M.S.M. Stamam, M. Nenin, R. Hashim & S.M. Radzi
Pitaya powder potential as antioxidant functional ingredient in food products
C.T. Chik, S. Bachok, N. Baba, A. Abdullah,W.A.Wan Mustapha & N. Abdullah
Proximate compositions and physicochemical characteristic of soybean waste in chicken patty
N. Baba, L.B. Jipiu, C.T. Chik & A.F. Amir
The potential of nanotechnology application in improving bioactivity of Malaysian plants
A. Norhidayah, A. Noriham & M. Rusop
Marketing
Customer relationship management in small and medium sized hotels
S. Feiz, Z. Khalifah &A.R. Ghotbabadi
Branding Kuching City as health tourism destination
S.M. Abdul Hamid & N. Putit
Creating new dimension in marketing new destination in Jordan: Suggested strategy for Aqaba region
J.H. El-Harami
Tourism representation of Malay myths and traditional values in destination marketing
N.A. Razak
From drinking to tasting: An exploration amongst Malaysian wine connoisseurs
S.J. Dias
Determination of food acceptance in restaurants and sensory evaluation laboratory
C.T. Chik, S. Bachok & S. Sulaiman
The role of price fairness, cleanliness and physical environment on customer retention in family restaurants
M.H. Mohd Kamal, N.A. Rahim, N. Husin, R. Che Mat & I. Ismail
Relationship between yield management practices and hotel performance: A study on 4 and 5 star hotels in Kuala Lumpur
A.A. Khana & S.M. Radzi
Measuring customer satisfaction: The case of Kelantan Delights Restaurant
W.A.N.Wan Salman, N.M. Sebi, I.R. Othman & R.M. Yahyauddin
The mediating effect of service quality on market orientation and business performance relationship of hotels in Klang Valley
M.B. Lopez & S.M. Radzi
A preliminary study of internal reference prices and purchase intentions in hotels
M.T. Zimri @ Zamri, N. Sumarjan & A. Abdul Aziz
Islamic hospitality and tourism
The expectations of Muslim religious customers in the lodging industry: The case of Turkey
I.M. Ozdemir & O. Met
Pull and push motivation in Islamic tourism
Y.H. Nik Muhammad Naziman, S. Idrus, N.F. Mohd Aznan & R. Musa
Detection of non halal ingredient for halal verification in bakery and confectionery in Malaysia
S. Bachok, C.T. Chik, A. Arsat, J. Jamil & M. Abd Ghani
Muslim guest perception of value towards Syariah concept hotel
A. Zulkharnain & A.J. Salamiah
Gastronomy
Contesting locality and sustainability of food tourism in Taiwan
H.A. Su
Routine of cooking practices among Malaysian working women
M.S.Y. Kamaruddin, S.K.A. Bakar, M.S. Mohd Zahari & M.F.S. Bakhtiar
Indigenous food and destination marketing
D.F. Moginon, P.S. Toh & Mazni Saad
Acculturation, foodways and Malaysian food identity
I. Noriza, M.S. Mohd Zahari, M.S. Shazali, M. Rosmaliza & S. Hannita
Traditional Food Knowledge (TFK) of Malay festive foods
M.S. Md. Sharif, M.S. Mohd Zahari, N. Ishak, R. Muhammad, A. Md. Noor & H. Mohd. Salleh
Homestay destination: Assessing destination’s food image, tourists’ satisfaction and tourists’ revisit intention
H.F. Talhah & R. Hashim
International tourist acceptance of Sabah’s gastronomy product
A.M. Noor, M.R. Remeli & M.H. Mohd Hanafiah
Are gastronomic products important to Malaysian tour operators?
M.Y. Nuraisyah, M.S. Mohd Zahari, A. Inoormaziah & O. Zulhan
Displacement: Orang Asli socio-culture and food practices
N.M. Shahril, M.S. Mohd Zahari, A.H. Hamizad & M.N. Shuhirdy
Ramadan bazaar, international tourists’ attraction and disseminating information behaviour
A.K. Noor Ibtisam, M.S. Mohd Zahari, S.M. Radzi & S. Izni
Gastronomy in Malay feasts: Sociological changes and modernization
M.R. Alina Shuhaida, M.S. Mohd Zahari, A. Roslina, M. Rosmaliza & M. [email protected]
Current trend
Impact of information exchange of e-Word-of-Mouth towards intention to purchase
A.N. Zamzuri, M.S. Mohd Zahari & S.M. Radzi
Visitors’ preferences on travel website content
N. Mohd Akhuan, F. Fazil & S.S. Abdul Hamid
User reluctance to post online recommendation: A Brunei case study
D.I.N.F. Pengiran-Kahar
Teenagers’ involvement in the night club: A case study of Langkawi Island
A.M. Sultana, A.S. Lazim & M.M. Akonb
Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet
A.S. Jais & P.S. Toh
E-payments: How Malaysian restaurant operators and customer respond?
S. Zurena @ Rena & M.S. Mohd Zahari
Tourism
Tourist stimulus to attend Penang International Dragon Boat Festival
M.H. Mohd Hanafiah, N.I. Ismail & N.N. Mohamad
Heritage tourism management in theWorld Heritage Sites, Malaysia: Legal and planning issues
S.S. Sulaiman, N. Yahaya & R. Md. Khalid
Customer experience study on Tidal Bore Festival Sri Aman, Sarawak 2011
R. Atlas & N. Putit
Local community participation in sustainable tourism planning of Malaysian protected areas
A. Abdul Gani, K.W. Awang, Z. Samdin &A. Mohd
An exploratory study on the determinants of repeat visitation to Melaka among Melaka’s university students
S.L.F.Wee, M. Tan, K.P. Tan, S.F. Yeo &V.Woo
Product development and sustainable rural tourism: The case of Kilim Geopark, Langkawi
M. Jaafar, A. Marzuki & N. Mohd Bakri
Preliminary study on sustainable community development through the homestay programme
S. Mohamad Nor, K.W. Awang, N.W. Ismail &A. Radam
The cultural observations of volunteers during an amateur international sporting event
E.J. Trolan
Important attributes that affect tourist’s decision to visit Penang as a medical tourism destination
K.M. Ng & E.S. Tianhuei
The effect of tourism experience on elderly with chronic pain
S. Alizadeh-Fard & M.K. Sarpoolaky
Destination competitiveness, tourism performance and resident’s quality of life
Z. Zainuddin, P. Hilmy, A. Ghafar, M.S. Mohd Zahari & S.M. Radzi
Environmental protection culture – perspective of tourists in a water-based tourist destination
N.’A. Yusof
Tourism receipts, education and economic growth in Malaysia
C.L. Cheam & C. Ong Soon
Medical tourism destination brand positioning model
S. Idrus, R. Musa, Y.H. Nik Muhammad Naziman, N.F. Mohd Aznan, A. [email protected] & N. Mohd Pauzi
Strategies for improving leisure spaces position with an emphasis on urban regeneration: A case study of Ghaytarieh neighborhood, Tehran
A. Pourahmad, A. Hosseini & H. Nasiri
The role of security in development of tourism
A. Daneshvarinasab
Hot sleeping beauties: Touristic development potential of hot thermal springs inWest Malaysia
K.Wagner, N. Salim & B. Mohamed
Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia
S.E. Tan, Y.A. Aziz, K.W. Awang & S. Zaiton
Tourism area life-cycle model and its applicability to lodging development of Langkawi Island, Malaysia
N. Hazmi, S.I. Omar & B. Mohamed
Impacts of physical development on Malaysia Islands: How island tourism survives?
M.F. Sazali, M. Muhibudin & B. Mohamed
Malta: A tourism destination to the land of the Goddess
L. Laganà
The relationship between recreational quality and desert tourism development in Esfahan, Iran
S. Tarzaban &A. Zainal
Religious tourism: Shiite shrine a powerful tool for regional development for Mashhad City, Iran
R.S. Hosseini &A. Zainal
Exploring nature based hiking experiences at the Mount Datuk in Malaysia
N. Mohd Amin & P. Chhetri
Sustainable tourism development and stakeholders’ networking: A case study on medical tourism in Malaysia
K.M. Azmi & K.W. Awang
Assessment of the socio-cultural impacts of ecotourism development in Penang National Park, Malaysia
M.M. Huda Farhana, L.K.L. Vivien, M.A.A. Zaman & Z. Noor Aini
The image representation of Taiwan: An analysis of a travel guidebook
P. Hsieh
Stakeholder engagement for sustainable tourism development: A study of local authorities in Malaysia
A.K. Siti Nabiha, N.H. Md Saad & R. Mahadi
Foreign tourists’ perception on the safety and security measures in Kuala Lumpur
A.F. Amir, M.N.I. Ismail, M.H. Mohd Hanafiah & N. Baba
Strategies for sustainable wetland tourism in Iran and its environmental impact: A case study of AnzaliWetland
M. Khoshkam & A. Marzuki
A study of international tourists’ motivation, satisfaction and behavioral intentions to patronize Malaysian hospitality industry
N.C. Musa, M.M. Tajudin & M. Saeed Siddiq
Government’s role in Malaysian homestay program
Y. Yusnita, I. Yahaya, M. Mohd Shaladdin & W.M.A.Wan Abd Aziz
The need and opportunity of establishing a tourism information and promotion center in Oltenia under the mountain
E. Constanta, E. Constantin, S. Carina & P. Daniela
Goal programming model for self-drive tourism route selection: A case study in Langkawi
Z. Hashim & W.R. Ismail
The obstructions for sustainable tourism development in rural areas
M.S.M. Aslam, K.W. Awang, Z. Samdin & N. Othman
Neighbouring countries tourism demand implication on Malaysia’s tourism exports
A. Roslan, Mohd A.A. Bakar & Y.H. Aw
A synchronic investigation of the significance of foreign languages for the tourism trade in Malaysia
S.H. Chan, A.N. Abdullah & S. Rafik-Galea
Tourist friendly destination concept: Analysis in macro level perspectives
A.N.A. Anuar, H. Ahmad, H. Jusoh & M.Y. Hussain
Author index
Biography
S.M. Radzi, A. Zainal, R. Hashim, C.T. Chik, R Abu
