1st Edition

Digital Transformation, Perspective Development, and Value Creation Research Case Studies

Edited By Małgorzata Pańkowska Copyright 2024
308 Pages 22 B/W Illustrations
by Routledge

308 Pages 22 B/W Illustrations
by Routledge

308 Pages 22 B/W Illustrations
by Routledge

This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their... Read more

Part 1. Digital transformation and development of High Education Institutions

1. Innovations in a CEEPUS academic network and their impact on management effectiveness and research achievements

Galia Marinova and Krisel Tola

2. The effect of ethical leadership and leadership effectiveness on employees’ turnover intention in high education institutions: Case Ibagué University

Cesar Augusto Díaz and Paula Lorena Rodríguez

3. Digital Transformation in Education: A Case Study of Teacher Information Network (TIN) in Turkey

Emrah Tosun, Hüseyin Can Barutcu, Suat Şahi̇n, Zümrüt Ecevi̇t Sati and Sevi̇nç Gülseçen

4. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study

Katarína Fichnová, Łukasz P. Wojciechowski and Edita Štrbová

Part 2. Digital transformation and perspective development at business organizations

5. Testing and certification of new product development in electronics industry: Case studies

Dariusz Meiser and Maciej Nowak

6. Role of Information System Support in Project Management: Case of Companies Competing at Publicly Funded Calls for Projects

Jerneja Šavrič and Blaž Rodič

7. Comparison of Multi-Criteria Decision Methodologies: Case of Water Management Investment Project

Marjan Brelih and Blaž Rodič

8. Augmented Reality in Medical Training of Patient Referrals: A Nursing Case Study of Children’s Hospital in Taiwan

Shu Ru Uen and Yuh Wen Chen

9. The use of blockchain technology in the sports sector: the case of AC Milan Football (Soccer) Team

Kacper Zagała and Mario Nicoliello

Part 3. Value creation at business organizations

10. "Pacto pela Industria": Reindustrialization opportunities in the Great ABC region, Brazil

Cristina Fróes de Borja Reis, Aroaldo Oliveira Santos, Sheila Marques, and Amanda Colombo

11. Auditing Human Resource Management Practices: A Case Study in the Egyptian Hospitality Industry

Hazem Halim, Yasser Tawfik Halim, Hazem AbdElhady and Karim Salem

12. Organization and Incentivization of Risk Management: An Agency Theory Case Study

Marta Michaelis

13. Embracing CSR as an essential part of business: The case of Viking by Raja Group, Cluj Napoka

Zenovia-Cristiana Pop

Biography

Małgorzata Pańkowska, PhD, is a professor of social science, and chair of the Department of Informatics at the University of Economics in Katowice, Poland.