130 Pages
by
Routledge
130 Pages
by
Routledge
130 Pages
by
Routledge
Also available as eBook on:
This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.
This second edition, as well as providing an update on recent significant contributions to the... Read more
1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research
Biography
Roger Bennett is a Professor of Marketing at Kingston University, UK.
