240 Pages
34 B/W Illustrations
by
Routledge
240 Pages
34 B/W Illustrations
by
Routledge
240 Pages
34 B/W Illustrations
by
Routledge
Also available as eBook on:
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to... Read more
1. Introduction
2. Thoughts on Internal Marketing
3. Internal Marketing Dimensions
4. Significance of Internal Marketing in the 21st Century
5. Implementation Strategy
6. Models of Internal Marketing
7. Internal Marketing, Human Resource Management, and Technology
8. Service Journey of Internal Marketing
9. Mechanism of Internal Marketing
10. Reorientation of Total Quality Management
11. Internal Marketing and Market Orientation
12. Internal Marketing and Service Quality
13. Internal Marketing and Commitment
14. Thoughts on Internal Marketing
2. Thoughts on Internal Marketing
3. Internal Marketing Dimensions
4. Significance of Internal Marketing in the 21st Century
5. Implementation Strategy
6. Models of Internal Marketing
7. Internal Marketing, Human Resource Management, and Technology
8. Service Journey of Internal Marketing
9. Mechanism of Internal Marketing
10. Reorientation of Total Quality Management
11. Internal Marketing and Market Orientation
12. Internal Marketing and Service Quality
13. Internal Marketing and Commitment
14. Thoughts on Internal Marketing
Biography
Teena Mishra holds a PhD. in Management.
