Indian Movie Entrepreneurship: Not just song and dance, 1st Edition (Paperback) book cover

Indian Movie Entrepreneurship

Not just song and dance, 1st Edition

By Rajeev Kamineni, Ruth Rentschler


152 pages

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pub: 2020-06-16
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One of the world’s most prolific creative industries, the Indian movie industry, has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission.

For many readers, it might come as a surprise that Indian movie industry is not just Bollywood and it has several vibrant regional clusters with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to the release. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.


'Producers are the backbone of a movie industry and this book perfectly chronicles the challenges faced by movie producers' -- Arya, Actor and Producer

‘The Indian movie industry encompasses South, North, East and Western regions of India and it is much more than just Bollywood. I am glad that this book takes a holistic view and presents the span and depth of this industry.’ -- Katragadda Prasad, President, South Indian Film Chamber of Commerce

‘In the past 2 decades, by organising the Chennai International Film Festival, we have successfully placed Chennai on the World map of Cinema. This book takes a step forward in recording the cinema legacy of Chennai and pointing to its historical significance.’ -- Emanadar Thangaraj, Festival Director, Chennai International Film Festival

‘Born and brought up in the amazing world of Indian cinema, for me it is riveting to read the incredibly challenging journey of a film entrepreneur that is captured very well in this book’ -- Sanjay Wadhwa, Third generation movie entrepreneur, financier, distributor and content aggregator

Table of Contents

1. Opening Credits: The different worlds of Indian cinema

2. Script to Screen

3. Ten Key Players in the Indian Cinematic Landscape

4. The Producer

5. Opportunity Recognition, Green Light and Business Potential

6. Team Formation, Starry Tantrums, Combination Craze

7. Resource Allocation

8. Closing Credits: The Future of Entrepreneurship in Indian Cinema

About the Authors

Rajeev Kamineni is a successful entrepreneur with experience in the media and entertainment industries. He has taught entrepreneurship at the University of Adelaide, Australia and internationally.

Ruth Rentschler is Professor of Arts and Cultural Leadership at the University of South Australia.

About the Series

Mastering Management in the Creative and Cultural Industries

Creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.

This series provides a range of relatively short, student-centred books which blend business management expertise with cultural sector practice. Books in the series provide either an arts applied introduction to a particular business discipline, or a business management lens through which to understand a key segment of the arts world. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / Industries / Entertainment
PERFORMING ARTS / Film & Video / Direction & Production