This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administration. This book fills an important gap in the literature by providing--in one place--interesting, important, and useful information that will help administrators by anticipating problems and suggesting strategies for the variety of challenges they face.
This scholarly, anecdotal, useful, and very readable volume is conceived as an action handbook that contains philosophical, theoretical, and practical information. It is divided into three sections: background material, programmatic challenges facing administrators, and specific challenges facing administrators. It contains information that both the seasoned administrator and those faculty who are thinking about moving into administration will find useful. Although aimed at the communication and media disciplines, administrators in other fields will also find it valuable. In addition, deans and vice presidents outside the discipline who are responsible for communication and media programs will view the book a "must" read.
Table of Contents
Contents: Preface. Part I: Background. W.G. Christ, Introduction: Administration and Accountability. R.B. Rubin, J.A. Daly, Communication Education. W.D. Rowland, Jr., Media Education. S.A. Beebe, International Communication Education. L.F. Rakow, Beyond Teaching, Research, and Service. Part II: Programmatic Challenges. A.S. Tan, The Hybrid Program. I.N. Engleberg, Community Colleges. J. Bryant, S. Thompson, Graduate Communication Programs. R.C. Moore, Experiential Learning Programs. K.A. Krendl, Distance Education. Part III: Administrative Challenges. L. Brooks Hill, Leadership. S. Murphy, J. Shorrock, Fundraising. J.S. Foote, Facing Realignment and Downsizing. M.A. McGregor, A. Alexander, Intra-University Competition and Outside Stakeholders. J. McCall, Student Occupational Concerns in a Liberal Arts Program. T. Hynes, Gender Issues. J.L. Dates, C.A. Stroman, Diversity and Multiculturalism. P.D. Witherspoon, M.L. Knapp, Promotion, Tenure, and the Evaluation of Faculty. A.Z. Weymuth, Federal Mandates. W.G. Christ, P. Orlik, D.E. Tucker, Self-Studies, External Reviews, and Programmatic Assessment. Criteria for the Assessment of Oral Communication.
"This book is meant to provide up-to-date, transitional guidance to the leaders and potential leaders of today."
—Communication Research Trends
"What a terrific volume! From historical overviews of communication study in the academy to essays on recent political troubles of communication units to practical tips on being a communication administrator, this is a comprehensive overview of the role of the communication and media administrator. This is a book for current administrators in our field and those who aspire to administration. Also, its sense of our field, its history, strengths and challenges, would make it a useful introduction for those administrators new to communication study."
College of Communication, University of Texas at Austin
"It covers the waterfront. Important topics approached from divergent points of view."
Dean, School of Journalism & Mass Communication, University of North Carolina at
"In this book, some of the country's most distinguished communication scholars and administrators examine the challenges facing departments in the next decade. Although I do not always agree with the conclusions of a specific author, each chapter clearly delineates the key issues and concerns that need to be addressed by university leaders."
—Mary Anne Fitzpatrick
Dean for the Social Sciences, University of Wisconsin