Leading Your Business into the Future with the Internet: 1st Edition (Hardback) book cover

Leading Your Business into the Future with the Internet

1st Edition

By Danielle Vallee

CRC Press

336 pages

Purchasing Options:$ = USD
Hardback: 9781574442526
pub: 1999-06-25
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It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it.

This new media has its own rules, requirements, and specifications. It offers possibilities no other media offers, interactivity being one of them. Implementing the Internet in business has its own administrative demands. It must be integrated to existing company policies and marketing strategies and must be managed efficiently for it to be profitable.

Finding your way through the numerous services, software offers, hardware options and so on is not always easy since much of the information is found in numerous places and is very technical. Added to that, there are several myths that make the Internet appear intimidating. In addition, the security aspect is crucial, both for businesses and customers. All these dimensions bring new challenges to integrating the Internet into regular business operations and taking full advantage of what it has to offer.

Leading Your Company Into the Future With Internet is a comprehensive guide that provides a step-by-step method to managers who want to implement and use this new medium to bring their companies into the future. It is geared towards managers of all levels who want to take full advantage of the potential the Internet has to offer.


"This well-written primer is a good starting place for anyone completely unfamiliar with the Internet and basic computer technology"

-N. Gersony, Choice, January 2000

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Table of Contents

The Network

Who are the Users?

Internet Services

Additional Internet Features and Potential Services

Commercial Opportunities on the Internet

Electronic Publishing

Private Use for Corporate Purposes

Establishing Contact with Your Clients

Equipment and Software

Understanding the Web Page

Where to Start?

Installing Your Website on the Internet

Protecting Your Precious Data

Finding the Right Provider


of Internet Services

Promoting Your Web Site

Taking Care of Business

Business Ethics

Making Your Business Evolve on the Internet

What Does the Future Hold?



Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Information Management
COMPUTERS / Information Technology