Leading Your Business into the Future with the Internet  book cover
1st Edition

Leading Your Business into the Future with the Internet

ISBN 9781574442526
Published June 25, 1999 by CRC Press
336 Pages

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USD $120.00

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Book Description

It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it.
This new media has its own rules, requirements, and specifications. It offers possibilities no other media offers, interactivity being one of them. Implementing the Internet in business has its own administrative demands. It must be integrated to existing company policies and marketing strategies and must be managed efficiently for it to be profitable.
Finding your way through the numerous services, software offers, hardware options and so on is not always easy since much of the information is found in numerous places and is very technical. Added to that, there are several myths that make the Internet appear intimidating. In addition, the security aspect is crucial, both for businesses and customers. All these dimensions bring new challenges to integrating the Internet into regular business operations and taking full advantage of what it has to offer.
Leading Your Company Into the Future With Internet is a comprehensive guide that provides a step-by-step method to managers who want to implement and use this new medium to bring their companies into the future. It is geared towards managers of all levels who want to take full advantage of the potential the Internet has to offer.

Table of Contents

The Network
Who are the Users?
Internet Services
Additional Internet Features and Potential Services
Commercial Opportunities on the Internet
Electronic Publishing
Private Use for Corporate Purposes
Establishing Contact with Your Clients
Equipment and Software
Understanding the Web Page
Where to Start?
Installing Your Website on the Internet
Protecting Your Precious Data
Finding the Right Provider
of Internet Services
Promoting Your Web Site
Taking Care of Business
Business Ethics
Making Your Business Evolve on the Internet
What Does the Future Hold?

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"This well-written primer is a good starting place for anyone completely unfamiliar with the Internet and basic computer technology"
-N. Gersony, Choice, January 2000
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