1st Edition
Place Event Marketing in the Asia Pacific Region Branding and Promotion in Cities
1. Introduction
Waldemar Cudny
2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit
Shu-Wei Tsai
3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival
Yifan Xu
4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion
Nicholas Wise
5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan
Yosuke Tsuji and Carolin Schlueter
6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium
Daichi Oshimi
7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India
Aparajita De
8. Film, Fashion, Events and City Branding of Mumbai, India
Sanjukta Sattar
9. "It’s Coming Home!": Leveraging Legacies in the City of Sails
Richard Keith Wright and Christopher Barron
10. Conclusions
Waldemar Cudny
Biography
Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.
