Urban transformation affects various aspects of the physical, social, and economic spaces. This series contains monographs and edited collections that provide theoretically informed and interdisciplinary insights on the factors, patterns, processes and outcomes that facilitate or hinder urban development and transformation. Books within the series offer international and comparative perspectives from cities around the world, exploring how ‘new life’ may be brought to cities, and what the cities of future may look like.
Topics within the series may include: urban immigration and management, gender, sustainability and eco-cities, smart cities, technological developments and the impact on industry and on urban societies, cultural production and consumption in cities (including tourism, events and festivals), the marketing and branding of cities, and the role of various actors and policy makers in the planning and management of changing urban spaces.
If you are interested in submitting a proposal to the series please contact Faye Leerink, Commissioning Editor, [email protected]
Edited By Waldemar Cudny
October 07, 2019
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and ...
By Waldemar Cudny
May 02, 2019
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city ...