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Routledge Communication Series


About the Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

342 Series Titles

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Sex, Love, and Romance in the Mass Media Analysis and Criticism of Unrealistic Portrayals and Their Influence

Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence

1st Edition

By Mary-Lou Galician
October 01, 2003

This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological ...

Classroom Communication and Diversity Enhancing Instructional Practice

Classroom Communication and Diversity: Enhancing Instructional Practice

3rd Edition

By Robert G. Powell, Dana L. Powell
September 22, 2015

Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding...

Media Management A Casebook Approach

Media Management: A Casebook Approach

5th Edition

By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
August 22, 2015

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to ...

Assessing Media Education A Resource Handbook for Educators and Administrators: Component 1: Measurement

Assessing Media Education: A Resource Handbook for Educators and Administrators: Component 1: Measurement

1st Edition

Edited By William Christ
June 30, 2006

The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly....

Media Economics Theory and Practice

Media Economics: Theory and Practice

3rd Edition

Edited By Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
November 01, 2003

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, ...

Aging, Communication, and Health Linking Research and Practice for Successful Aging

Aging, Communication, and Health: Linking Research and Practice for Successful Aging

1st Edition

Edited By Mary Lee Hummert, Jon F. Nussbaum
May 07, 2015

This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume ...

Research in Media Promotion

Research in Media Promotion

1st Edition

Edited By Susan Tyler Eastman
May 07, 2015

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive ...

Public Relations As Relationship Management A Relational Approach To the Study and Practice of Public Relations

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations

2nd Edition

Edited By Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
April 21, 2015

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value ...

Applied Public Relations Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management

3rd Edition

By Kathy Brittain Richardson, Marcie Hinton
April 01, 2015

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, ...

Strategic Public Relations Management Planning and Managing Effective Communication Campaigns

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

3rd Edition

By Erica Weintraub Austin, Bruce E Pinkleton
February 13, 2015

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps ...

Power in the Blood A Handbook on Aids, Politics, and Communication

Power in the Blood: A Handbook on Aids, Politics, and Communication

1st Edition

Edited By William N. Elwood
February 27, 2015

In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group ...

Time and Media Markets

Time and Media Markets

1st Edition

Edited By Alan B. Albarran, Angel Arrese Reca
February 27, 2015

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and ...

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