The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
By Jef Richards
January 20, 2016
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this ...
Edited
By Margaret L. McLaughlin, Michael J. Cody, Stephen John Read
January 20, 2016
To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly, ...
By Michael G. Parkinson, L. Marie Parkinson
January 04, 2006
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of ...
By Mary-Lou Galician
October 01, 2003
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological ...
By Robert G. Powell, Dana L. Powell
September 22, 2015
Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding...
By Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
August 22, 2015
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to ...
Edited
By William Christ
June 30, 2006
The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly....
Edited
By Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
November 01, 2003
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, ...
Edited
By Mary Lee Hummert, Jon F. Nussbaum
May 07, 2015
This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume ...
Edited
By Susan Tyler Eastman
May 07, 2015
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive ...
Edited
By Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
April 21, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value ...
By Kathy Brittain Richardson, Marcie Hinton
April 01, 2015
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, ...