The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Sex, Love, and Romance in the Mass Media Analysis and Criticism of Unrealistic Portrayals and Their Influence
Media Management A Casebook Approach
Media Economics Theory and Practice
Research in Media Promotion
By Mary-Lou Galician
October 01, 2003
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological ...
By Robert G. Powell, Dana L. Powell
September 22, 2015
Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding...
By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
August 22, 2015
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to ...
Edited By William Christ
June 30, 2006
The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly....
Edited By Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
November 01, 2003
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, ...
Edited By Mary Lee Hummert, Jon F. Nussbaum
May 07, 2015
This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume ...
Edited By Susan Tyler Eastman
May 07, 2015
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive ...
Edited By Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
April 21, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value ...
By Kathy Brittain Richardson, Marcie Hinton
April 01, 2015
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, ...
By Erica Weintraub Austin, Bruce E Pinkleton
February 13, 2015
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps ...
Edited By William N. Elwood
February 27, 2015
In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group ...
Edited By Alan B. Albarran, Angel Arrese Reca
February 27, 2015
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and ...