The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
By Dominique David
May 06, 2022
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary ...
By Federica Ceci, Francesca Masciarelli
April 29, 2022
Cultural proximity consists in shared language, codes ,and norms of communication and exchange between actors. It is generally considered important for organizations, enhancing communication and facilitation interaction between actors. In such situation, diversity is often seen as a source of ...
By Milenka Linneth Argote Cusi, León Darío Parra Bernal
April 29, 2022
This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of ...
By Adyl Aliekperov
April 02, 2022
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience ...
By Florence Touzé
June 30, 2021
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled ...
By Marc J. de Vries
March 02, 2021
Philosophy may not seem to be an obvious source to discover methods for successful product innovation management. However, this book shows that systematic reflection on the nature of product innovation management, supported by insights from the philosophy of technology, can illuminate the ...
By Dawei Cheng
December 18, 2020
This book looks at the rationale behind the Belt and Road Initiative by China, and attempts to explain the motivation from economical and historical perspectives. The book also compares trade governance of China with those of the United Kingdom and United States, and analyzes the value construction...
By Harleen Kaur, Chandan Deep Singh
February 01, 2020
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the ...
By Lisa Anderson-Meli, Swapna Koshy
January 14, 2020
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing ...
By Diane van den Broek, Dimitria Groutsis
December 11, 2019
This book looks at the migration and work experiences of six women who have migrated to Australia from China; Zimbabwe; South Korea; the United Kingdom; India and the Philippines. It sets their journeys out into three distinct periods of migration, including the first period of their lives when ...
By Caterina Maniscalco
December 02, 2019
When it comes to digital innovation, much research has been done with regard to the optimization of teams, but little attention has been given to leadership structures. This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining how it...
By Antonios Panagiotakopoulos
September 30, 2019
Developed for busy HR practitioners and trainers, this book provides a concise guide to the theory and practice of employee training in contemporary organisations. Reflecting the importance of employee development to learning-based organisations in the knowledge economy, it clearly links employee ...