Edited
By Stanley Paliwoda
March 19, 2014
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on ...
Edited
By Peter W Turnbull, Jean-Paul Valla
March 19, 2014
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the ...
By Peter Killing
March 19, 2014
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of managers in both successful and unsuccessful joint ventures has been written expressly to help ...
Edited
By Neil Hood, Jan-Erik Vahlne
March 19, 2014
The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other ...
Edited
By Michael Taylor, Nigel Thrift
March 19, 2014
Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates on the latter Post-War period of corporate restructuring and readjustment in response to world-wide recession in the mid...
Edited
By MARK CASSON
March 19, 2014
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter...
Edited
By Fabrizio Onida, Gianfranco Viesti
March 19, 2014
This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s. It: surveys the size, geographical and sectoral distribution of Italian multinationals examines why they went international, how and...
By Roger Strange
March 19, 2014
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic ...
Edited
By John H. Dunning
March 19, 2014
The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of technology; industrial relations and labour utilization in foreign-owned firms in the UK; multinational companies and trade ...
By Ian Clarke
March 19, 2014
This book, based on extensive original research, examines the spatial structure and geographical implications of modern multinational corporations. It looks at the geography of multinational corporations, relates this geography to management and decision making structures and discusses how these ...
By Donald MacCharles
March 19, 2014
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive ...
By Rhys Jenkins
March 19, 2014
Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries? This book presents five different perspectives on the role of TNCs: Neo-Classical ...