Re-issuing 40 volumes from 1960 - 1999 this set covers the growth of this important sub-discipline of Business Studies.Volumes authored by specialists in marketing from across the globe discuss diverse topics such as:
By John Dawson
November 24, 2015
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and ...
Edited
By Richard Tedlow, Geoffrey Jones
November 24, 2015
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have ...
Edited
By Dennis J. Gayle, Jonathan N. Goodrich
November 24, 2015
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then ...
By Various
September 01, 2014
This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and ...