1st Edition
Why Customers Would Rather Have a Smartphone than a Car Relationship Retailing as an Opportunity
By Cor Molenaar
Copyright 2015
220 Pages
by
Routledge
220 Pages
by
Routledge
Also available as eBook on:
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys... Read more
Introduction; Part 1 The World We Want; Chapter 1; Chapter 2 Human Factors as an Accelerator of Change; Chapter 3 Payment Traffic; Chapter 4 The Field of Futurology; Chapter 5 What Choices Do We Have?; Part 2 The World We Get; Chapter 6 Signs of Disruption; Chapter 7 The Place of Shops in the City Centre; Chapter 8 Communication; Chapter 9 The Challenge for Shops and Shopping Centres; Part 3 Learning From Practice; Chapter 10 Innovation or Disruption? The Reality; Chapter 11 Cornerstones of Change, on the Road to the Future;
Biography
Cor Molenaar is Professor of eMarketing and Distance Selling at RSM/Erasmus University, and owner of consultancy bureau eXQuo consultancy. Besides consultancy he conducts workshops and gives presentations about the future of retail, the changes in society, and the impact of technology. Why Customers Would Rather Have a Smartphone than a Car builds on the themes he developed in his earlier books, Shopping 3.0 and The End of Shops, both published by Gower.
