Free standard shipping on all orders

Wine and The Gift: From Production to Consumption book cover

1st Edition

Wine and The Gift From Production to Consumption

Edited By Peter Howland Copyright 2023
    248 Pages 15 B/W Illustrations
    by Routledge

    248 Pages 15 B/W Illustrations
    by Routledge
    VitalSource Logo Learn about VitalSource eBooks Opens popup
    Also available as eBook on:

    Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption.

    Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

    1. Wine as Gift and Commodity – An Imbricative Hybrid

      2. Peter J. Howland

    2. The Gifting of Wine: Language, Representation and the Commodity Form

      3. Robert C. Ulin

    3. On Divine Wine: Wine Gifts Between Gods and Humankind

      4. David Inglis

    4. Hospitality, Gift Economy and Commercial Folklore

      5. Marion Demossier

    5. The Gifting of Champagne, 1850-2000: Public Performance or Personal Intimacy?

      6. Graham Harding

    6. Terroir Aura: Tibetan Wine as Gift in China’s Southwest

      7. Xiangchun Zheng & Nelson Graburn

    7. ‘Without friends, you don’t exist’: The Value of Favours in Istrian Winemaking

      8. Robin Smith

    8. Gifted Winemakers and the Commerce of Wine Gifting

      9. Peter J. Howland

    9. Gifts That Pay For Themselves

      10. Daniela Ana

    10. Made To Give Away: Homemade Wine and the Gift

      11. William Skinner

    11. Gifting Dynamics of Calibrating and Aligning: An Exploratory Study of Expat Chinese Wine Gifting

      12. Jennifer Smith Maguire & John Dunning

    12. Spitting or Sitting: The Commodification of Wine Tasting and Drinking as a Gift in Piedmont,Italy

      13. Rachel E. Black

    13. Wine and the Gendered Self-Gift: Conceptual Considerations

    Anna-Mari Almila

    Biography

    Peter J. Howland is a former tabloid journalist by mistake, an anthropologist by training, a sociology lecturer at Massey University, Aotearoa New Zealand, by occupation, and a neo-Marxist by analytical and moral compulsion. He has long-standing research interests in wine production, consumption and tourism and their role in the evolving constructions of middle-class identity, distinction, leisure, elective sociality, constructions of place, and reflexive individuality. He is author of Lotto, Long-drops & Lolly Scrambles: An Anthropology of Middle New Zealand (2004); editor of Social, Cultural and Economic Impacts of Wine in New Zealand (Routledge, 2014); and co-editor (with Assoc. Prof. Jacqueline Dutton, University of Melbourne) of Wine, Terroir and Utopia: Making New Worlds (Routledge, 2019). In 2019 he was appointed as a founding editor of the series Critical Beverage Studies for Routledge UK.

    Add to Cart