1. Introduction: When Athletes Become a Brand 2. The Athlete's Ecosystem 3. The Role of Data in Athlete Brand Building 4. The Athlete’s Marketing Stack 5. Athlete Sponsorship Powered by Data 6. Levelling the Playing Field for Female Athletes 7. Data and the Law 8. NCAA College Sports in the Age of NIL 9. Where Do We Go from Here?
Biography
Fiona Green has operated in the professional sports industry for over 38 years, representing sports rights owners around the world and at both global and national levels. She is considered a thought leader in the sports industry in areas such as data management and analysis, data legislation, fan engagement, business transformation and the digital ecosystem.
"Fiona displays a clear passion to help athletes become a brand. She uses engaging examples to bring the book to life and simplifies each chapter so they’re easy to understand. It's researched thoroughly, backed up by expert insight, and her tips, advice and suggestions will help so many sportspeople achieve their maximum potential. A must-read for all athletes and their representatives".
Gregg Evans, Journalist, The Athletic
"The modern playbook for athletes to turn performance, data, and self-awareness into lasting brand power".
Nicholas Whittle, Sports and Entertainment Business Strategist, FIFA Licensed Football Agent
"Fiona has homed in on the athlete as a brand and the complex world they embrace on and off the pitch, field, court – she weaves together the connectivity of sport, data, and personal development in a way every modern athlete should understand. This is the playbook for athletes who want to understand what the data shows and take ownership of the trajectory of their career, and the agents and representatives who support them".
Bess Brodsky, Career Strategist, Columbia University Sports Management
