1st Edition
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Introduction: perspectives on drinking, manufacture and drinking spaces and places
Victoria Wells, Nadine Waehning and Robert Bowen
1. Predicting transitions in alcohol buying behaviour
Giang Trinh, John Dawes and Byron Sharp
2. Place attachment and home drinking: a qualitative study and research agenda
Sara Parry
3. Place in young adults’ alcohol journeys
Lauren J. Gellatly, Cynthia M. Webster, Leanne Carter and Steve D’Alessandro
4. Capabilities and collaborative marketing practices among rival cluster-based wine producers
James M. Crick and Dave Crick
5. Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework
Hannah Ford, Rebecca Dolan, Steve Goodman, Susan Bastian, Wes Pearson and Armando Maria Corsi
6. “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices
Emily Nicholls
7. Craft beer lacks space for women as beer professionals
Inka Kosonen, Sarah Barnard and Daniel Sage
8. A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry
Bob Cary, Paul Crossman, Robert Deakin, Kelly Sidgwick, Thomas Thurnell-Read and Victoria Wells
Biography
Victoria Wells is a Professor at the University of York, UK. Victoria’s research focuses on pub consumer behaviour. She has examined consumer cooperative pubs, pub locations and pub crawling as well as no and low alcohol products. She shares her pub thoughts on X @ProfessorPubUK and Bluesky @professorpub.bsky.social.
Nadine Waehning is a Senior Lecturer in Marketing at the University of York, UK. She has published in International Journal of Hospitality Management, Regional Studies, and Marketing Letters. She has led funded projects and joined the International Beeronomics Society Board in 2025. Her research explores hospitality, craft industries and consumer behaviour in no/low-alcohol; follow her on Instagram @nolowproject.
Robert Bowen is a Senior Lecturer in International Entrepreneurship at Cardiff University, UK, with specialisms in rural enterprise, sustainable growth, and food and drink SMEs, having published in a range of international journals, and presented his research at the Welsh Parliament, House of Lords and European Commission.
