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Routledge New Directions in PR & Communication Research


About the Series

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

38 Series Titles

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Public Relations and Whistleblowing Golden Handcuffs in Corporate Wrongdoing

Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing

1st Edition

Forthcoming

By Cary A. Greenwood
May 27, 2021

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and...

Community Building and Early Public Relations Pioneer Women’s Role on and after the Oregon Trail

Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail

1st Edition

Forthcoming

By Donnalyn Pompper
December 31, 2020

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, ...

Propaganda and Public Relations in Military Recruitment Promoting Military Service in the Twentieth and Twenty-First Centuries

Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries

1st Edition

Edited By Brendan Maartens, Thomas Bivins
November 20, 2020

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with ...

Strategic Communications in Russia Public Relations and Advertising

Strategic Communications in Russia: Public Relations and Advertising

1st Edition

Edited By Katerina Tsetsura, Dean Kruckeberg
September 08, 2020

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations ...

Paradox in Public Relations A Contrarian Critique of Theory and Practice

Paradox in Public Relations: A Contrarian Critique of Theory and Practice

1st Edition

By Kevin L. Stoker
April 16, 2020

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners ...

Public Relations, Branding and Authenticity Brand Communications in the Digital Age

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

1st Edition

By Sian Rees
February 05, 2020

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge ...

Post-Truth Public Relations Communication in an Era of Digital Disinformation

Post-Truth Public Relations: Communication in an Era of Digital Disinformation

1st Edition

By Gareth Thompson
January 22, 2020

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in ...

Climate Change Denial and Public Relations Strategic communication and interest groups in climate inaction

Climate Change Denial and Public Relations: Strategic communication and interest groups in climate inaction

1st Edition

Edited By Núria Almiron, Jordi Xifra
July 09, 2019

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction ...

Public Relations as Emotional Labour

Public Relations as Emotional Labour

1st Edition

By Liz Yeomans
June 06, 2019

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired ...

Public Relations in the Gulf Cooperation Council Countries An Arab Perspective

Public Relations in the Gulf Cooperation Council Countries: An Arab Perspective

1st Edition

Edited By Talal M Almutairi, Dean Kruckeberg
April 09, 2019

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations ...

Protest Public Relations Communicating dissent and activism

Protest Public Relations: Communicating dissent and activism

1st Edition

Edited By Ana Adi
November 09, 2018

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – ...

Social Media, Organizational Identity and Public Relations The Challenge of Authenticity

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

1st Edition

By Amy Thurlow
November 05, 2018

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...

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