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Routledge New Directions in PR & Communication Research


About the Series

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

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Communicating in Extreme Crises Lessons from the Edge

Communicating in Extreme Crises: Lessons from the Edge

1st Edition

Forthcoming

By Elina Tachkova, W. Timothy Coombs
March 17, 2022

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, ...

Strategic Communications in Africa The Sub-Saharan Context

Strategic Communications in Africa: The Sub-Saharan Context

1st Edition

Forthcoming

Edited By Hugh Mangeya, Isaac Mhute, Ernest Jakaza
December 24, 2021

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where ...

Corporate Social Responsibility and Environmental Affairs in the British Press An Ecofeminist Critique of Neoliberalism

Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism

1st Edition

By Martina Topić
October 28, 2021

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ...

Public Relations and Whistleblowing Golden Handcuffs in Corporate Wrongdoing

Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing

1st Edition

By Cary A. Greenwood
September 29, 2021

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and...

The Global Foundations of Public Relations Humanism, China and the West

The Global Foundations of Public Relations: Humanism, China and the West

1st Edition

Edited By Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
September 28, 2021

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public ...

Community Building and Early Public Relations Pioneer Women’s Role on and after the Oregon Trail

Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail

1st Edition

By Donnalyn Pompper
December 31, 2020

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, ...

Propaganda and Public Relations in Military Recruitment Promoting Military Service in the Twentieth and Twenty-First Centuries

Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries

1st Edition

Edited By Brendan Maartens, Thomas Bivins
November 20, 2020

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with ...

Popular Culture and Social Change The Hidden Work of Public Relations

Popular Culture and Social Change: The Hidden Work of Public Relations

1st Edition

By Kate Fitch, Judy Motion
October 30, 2020

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the ...

Strategic Communications in Russia Public Relations and Advertising

Strategic Communications in Russia: Public Relations and Advertising

1st Edition

Edited By Katerina Tsetsura, Dean Kruckeberg
September 08, 2020

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations ...

Paradox in Public Relations A Contrarian Critique of Theory and Practice

Paradox in Public Relations: A Contrarian Critique of Theory and Practice

1st Edition

By Kevin L. Stoker
April 07, 2020

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners ...

Public Relations, Branding and Authenticity Brand Communications in the Digital Age

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

1st Edition

By Sian Rees
February 04, 2020

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge ...

Post-Truth Public Relations Communication in an Era of Digital Disinformation

Post-Truth Public Relations: Communication in an Era of Digital Disinformation

1st Edition

By Gareth Thompson
January 22, 2020

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in ...

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