By Michael Chibili, Shane de Bruyn, Latifa Benhadda, Conrad Lashley, Saskia Penninga, Bill Rowson
January 25, 2017
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from ...
By Jenny van Sten-van't Hoff
May 01, 2009
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait. The textbook is organized around a...
By Doede Keuning, Bart Bossink, Brian Tjemkes
July 01, 2010
Management: An Evidence-Based Approach provides an introduction to the broad field of management and organization. Throughout the book the theory of management is related to everyday situations. Theory is selected on the basis of evidence in managerial practice in strategic, organizational and ...
By F.J.L. Somers, K.E. Davis-Ost, J.E. Frencken, E. Heuten
March 27, 2012
Europe is increasingly becoming an everyday reality for many companies, not only for large corporations but small and medium-sized enterprises as well. European Competition offers students an introduction to the field of competition, cooperation and competition policy in the EU. To increase ...
By J. Bouwer, M. Schauten
December 19, 2014
A knowledge of bookkeeping and a basic understanding of the balance sheet, income statement and cash flow statement are indispensable to education in business and economics. Basics of Bookkeeping meets the needs of accounting students and practitioners in understanding the complexities of the ...
By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme
March 26, 2015
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook...
By Irenee Dondjio, Robert Haafst
April 17, 2018
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations ...
By Wim Hulleman, Ad Marijs
July 01, 2008
Economics and the Business Environment is directed at students who will be taking up managerial positions in trade and industry or in government. The economic environment of European companies is central to the book giving students a good impression of recent developments within the European ...
By Radha Jethu-Ramsoedh, Maud Hendrickx
March 27, 2012
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic...
By Nick van Dam, Jos Marcus
April 01, 2007
Organization and Management is an introduction to theories and contemporary practice in cross-border business management. The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment. ...
By Roel Grit
March 27, 2012
The primary aim of Project Management is to facilitate the successful completion of projects. For this reason it puts particular emphasis on the importance of careful preparation and strategic co-operation within the project team. The first part of this new textbook offers a description of the ...
By Frank Quix, van der Kind Rob
March 26, 2015
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside ...