1st Edition
The Unstoppable Sales Prospecting System Earn Attention, Book Meetings, and Win New Business
Table of Contents
Foreword
Preface
Acknowledgments
About the Author
Introduction
Part 1: Successfully Reaching Today’s Busy Buyers
Chapter 1: Why Are Prospects So Difficult to Reach?
· Prospecting Today: Multi-Channel, Multi-Touch, and Multidimensional
· Attention is the Currency for Sales Success
· Rejection is a Sign That You Are onto Something
Chapter 2: Cold Outreach: The Good, The Bad, The Opportunity
· The Initial Goal of Your Outreach
· Five Outreach Mistakes to Avoid
· Why Your Cold Outreach Doesn’t Work
Chapter 3: Warming Up Your Cold Outreach
· Slow Down Your Outreach to Speed Up Connections
· Earn Prospect Attention: Plant Seeds of Value
· Personalize Every Prospects Journey
Part 2: Build Your B2B Prospecting Foundation
Chapter 4: Cold Calling Isn’t Dead, It’s Different
· The Evolution of a Cold Call
· Cold Calling as Your Differentiator
· Modern Cold Call Methods
Chapter 5: Email Has a Purpose (and it’s not what you think)
· Sending Emails that Get Opened Requires a Skill
· Mistakes to Avoid When Emailing Prospects
· How to Respond if You’ve Been Ghosted
Chapter 6: LinkedIn: Your Not-so-Secret Weapon
· LinkedIn Messaging: The New Inbox
· Don’t Pitch, Engage.
· Automation As a Tool, Not a Crutch
Part 3: Prospecting Strategies to Differentiate from Your Competition
Chapter 7: If All Else Fails – Use Direct Mail
· Direct Mail: Your Key to Differentiation
· Using Direct Mail to Get Past a Gatekeeper
· Integrating Direct Mail into Your Prospect Outreach
Chapter 8: Strategies for Using Text Messages in Prospecting
· Do I Know You?
· Texting as a Prospecting Tool
· Structuring a Prospect Text Message
Chapter 9: The New Era of Networking
· Networking as Part of Your Prospecting Strategy
· Never Take Business Cards: Do This Instead
· The Goal and Structure of Effective Networking
Chapter 10: In-Person Meetings Are Different
· Your Prospecting Goal When In-Person
· The Death of 60-Minute Meetings
· Does a Cold “Drop-in” Meetings Still Work?
Part 4: Prospecting Mastery: Indirect Methods to Connect with Prospects
Chapter 11: Build a Tsunami of Referrals
· Use Referrals to Gain Access to Prospects
· Social Media Strategy: Find Referral Introductions
· Everyone is Your Referral Source
Chapter 12: Develop a Power Partner Network
· Building Your Power Partner Network
· Capitalizing on Existing Customer Relationships
· Using New Prospects to Find Other Prospects
Chapter 13: Associations: Spend Time Where Your Prospects Gather
· Find and Join Associations to Connect with Prospects
· Use Association Events to Fill Your Calendar
· Association Involvement: Get Closer to Your Ideal Prospects
Chapter 14: Speak to Sell: Become an Authority
· Convert Your Sales Presentations to Selling Machines
· Speak at Events to Become a Subject Matter Expert
· Facilitate Discussions with Customers to Attract More Prospects
Part 5: Build Your Unstoppable SalesTM Prospecting System
Chapter 15: Multi-Channel Approach: Surround Your Prospect
· “Haven’t I Seen You Somewhere Before?”
· Balancing Prospect Overwhelm with Prospect Interest
· Your Unstoppable SalesSM Prospecting Multi-Channel System
Chapter 16: Don’t Lose Touch: Your Prospect Nurture System
· Your Prospect “Keep in Touch” Strategy
· Long-Term Prospect Nurturing Steps
· When to Let Go of a Prospect
Chapter 17: Build Your Unstoppable SalesSM Prospecting System
· Create Your Value Assets
· The Ten Step Unstoppable SalesSM Prospecting System
· Setting Your Prospecting System Cadence
Part 6: Your Prospecting Success Relies on These Ingredients
Chapter 18: Time Mastery: Your Secret Weapon
· How Much Time Should You Spend Prospecting?
· Keep Your Prospecting Plans on Track
· Time is Your Competitive Advantage
Chapter 19: The Future of Sales Prospecting
· How Prospecting Will Evolve in the Years Ahead
· Technology Options to Accelerate Your Prospecting Efforts
· Your Long-term Success in Sales
References
Biography
Shawn Casemore is a keynote speaker, sales coach, and advisor. He is the Owner and Founder of Casemore and Co. Inc., a global consulting firm. He has worked with organizations such as CN Rail, Tim Hortons, Pepsi Co., MNP, Bank of Montreal, and over 200 other leading organizations. His speaking typically includes over three dozen keynotes each year at major conferences, as well as speaking at sales kick-off meetings for major corporations.
Shawn’s publishing includes hundreds of articles in print and online for publications such as Forbes, Fast Company, Chief Executive, Industry Week, and The Globe and Mail. He has also written four commercially published books, including his most recent, The Unstoppable Sales Machine (Taylor & Francis, 2022), and The Unstoppable Sales Team (Taylor & Francis, 2023).
To learn more about Shawn and his work or to arrange to have him speak at your next event, visit www.shawncasemore.com.






