1st Edition

The Unstoppable Sales Team Elevate Your Team’s Performance, Win More Business, and Attract Top Performers

By Shawn Casemore Copyright 2024
198 Pages 22 B/W Illustrations
by Productivity Press

198 Pages 22 B/W Illustrations
by Productivity Press

198 Pages 22 B/W Illustrations
by Productivity Press

Why do some sales managers build teams that consistently hit targets while others constantly battle turnover and missed quotas? Most leaders believe it's about finding better talent, securing bigger budgets, or adopting the latest sales technology. However, none of these factors explain why certain teams outperform year after year without those advantages. The real difference lies in... Read more

About the Author

Introduction

Part I: Why You Need a Strong Sales Team (not just strong sales performers). 

Chapter 1: Start from Where You Are Right Now

  • One Thing That Hasn't Changed About Selling
  • What You Need Isn't What You Think.
  • You’re in a Marathon, Not a Sprint
  • Scale Sales Faster Starting from Where You Are Right Wow

Chapter 2: Your Sales Team's Greatest Challenge

  • It's Becoming More Difficult for Your Buyer to Buy
  • The Dawn of Buyer Centric Selling
  • Team Decision-Making Requires a Team Approach
  • Information Overload: Getting the Right Information at the Right Time
  • Master of One Trade; Jack of None

Chapter 3: Why Selling Has Become a Team Sport 

  • Being a Lone Wolf is Just Lonely
  • Top Sales Performers Are Attracted to Strong Teams
  • Create An Environment Ripe for Learning
  • Your Sitting on a Gold Mine of Best Practices

Chapter 4: The Foundation of a Winning Sales Team

  • Selling is Competitive; Take Advantage of it
  • Experience Trumps Theory: Learn by Doing
  • Motivation is Inside Out and Outside In
  • Success Breeds Success

Part II: Build Your Unstoppable Sales Team

Chapter 5: Where to Begin: Assessing Your Sales Teams Performance

  • Setting a Sales Performance Baseline
  • Why You Need to Isolate Poor Performance
  • Good, Better, Best: A Structure For Sales Team Growth
  • Accelerating From Better to Best

Chapter 6: The Top Sales Skills of an Unstoppable Sales Team

  • Why Fit is More Important Than Experience
  • 7 Elements of Unstoppable Sales Teams
  • How to Address Mistakes and Errors Made by Your Sales Team
  • Your Daily Sales Huddle

Chapter 7: Creating an Environment that Stimulates Sales Team Performance

  • Setting and Selling a Compelling Future
  • Multi-Directional Communication: Persistence, Parallel, Permeable
  • Adopting a Hunger for New Skills Development
  • Sales Meetings That Stimulate Learning

Chapter 8: Motivation Doesn’t Come from Within

  • Why Money is Not a Motivator: Here Is What Is
  • Sales Leader Influence Over Motivation
  • Motivating Your Sales Team: The Everyday Sales Mantra
  • Your Everyday Sales Mantra
  • Measuring the Success and Impact of Your E.S.M.

Part III: A Sales Leaders Guide to Managing an Unstoppable Sales Team

Chapter 9: Your Role as the Leader of an Unstoppable Sales Team

  • The Difference: Regular leaders versus Leaders of Unstoppable Sales Teams
  • Being the Gatekeeper
  • Do You Make the Cut? Assessing Your Unstoppable Sales Leadership Capabilities
  • The Journey: Building Your Skills as an Unstoppable Sales Leader

Chapter 10: Sales Coaching: A Framework for Coaching an Unstoppable Sales Team 

  • Talking is Not Coaching: How to Build a Foundation for Effective Coaching
  • The Pillars for Effective Sales Coaching
  • Combine Sales Coaching with Feedback for Greater Impact
  • You As a Coach: Assessing Gaps In Your Own Coaching

Chapter 11: Setting Sales Performance Metrics that Matter

  • What Gets Measured Doesn’t Always Get Improved
  • Choosing Sales Metrics that Matter
  • Metrics that Motivate Individual Performance
  • Team Performance Metrics that Matter (and Motivate!)

Chapter 12: Technology to Accelerate Your Sales Team’s Performance 

  • The Three Phases of Sales Team Maturity
  • Technology to Support Building Your Unstoppable Sales Team
  • Technology to Boost Your Sales Teams Performance
  • Introduce New Technology to Support Your Sales Teams Performance

Chapter 13: Accelerating Your Unstoppable Sales Teams Performance

  • Advancing Your Teams Sales Skills
  • Advancing Your Leadership Skills
  • How a Good Coach Can Help Build Your Unstoppable Sales Team
  • The Big Short: The Counterintuitive Way to Introduce Change to Your Sales Team
  • Attracting Sales Talent with Sales Performer Attraction
  • The Future of Sales Talent (and Why You Need to Build an Unstoppable Sales Team)

Conclusion

Endnotes

Biography

Shawn Casemore is a professional speaker, consultant, and coach who helps organizations create an environment of Unstoppable SalesSM. His work has attracted clients such as Bosch, N.G.K., CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. 

Some of the world's top organizations have used his keynote speeches, sales training programs, and sales coaching to elevate their sales performance. 

Shawn's published work includes hundreds of articles in print and online for publications such as Forbes, Fast Company, Chief Executive, and Industry Week. 

He's also the author of five books on sales, sales leadership, and sales culture.