175 Product Results

Brand Management Titles

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1st Edition

The Hero Trap
How to Win in a Post-Purpose Market by Putting People in Charge

June 10, 2020 by Routledge
282 Pages - 240 B/W Illustrations

1st Edition

Engaging Brands
A Customer-Centric Approach for Superior Experiences

May 26, 2020 by Routledge
258 Pages - 65 B/W Illustrations

3rd Edition

Brand Management
Mastering Research, Theory and Practice

May 20, 2020 by Routledge
324 Pages - 71 B/W Illustrations

1st Edition

Brands on a Mission
How to Achieve Social Impact and Business Growth Through Purpose

May 20, 2020 by Routledge
210 Pages - 34 B/W Illustrations


1st Edition

Brand Beauty Unleashed
The Value of Aesthetics in Marketing

March 30, 2020 by Routledge
190 Pages - 88 Color & 3 B/W Illustrations

2nd Edition

Sponsorship in Marketing
Effective Partnerships in Sports, Arts and Events

March 13, 2020 by Routledge
260 Pages - 19 B/W Illustrations


1st Edition

Brazilian Mobilities

February 21, 2020 by Routledge
186 Pages - 26 B/W Illustrations

1st Edition

Brand Positioning
Connecting Marketing Strategy and Communications

February 06, 2020 by Routledge
254 Pages - 61 Color & 59 B/W Illustrations