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Author FAQs: Marketing

Q. How will my book be marketed?

Marketing and promotion of your book starts before publication. Marketing, editorial and production ensure that information about your book is fed to major distributors globally. This includes Amazon, Ingrams, Baker & Taylor, and Nielsen Book Data (which in turn feeds smaller booksellers and distributors). This ensures that your book appears on bookselling sites globally, and is promoted by our partners to libraries worldwide.

Your book is also included in catalogues which are distributed globally by our sales teams. This includes our ‘New Books’ quarterly catalogue and subject-specific catalogues, which are used by our sales teams to make customers aware of titles in their areas of interest. This can range from large-scale booksellers and distributors working across many different areas, to specialised bookshops, libraries or organisations that focus on a particular discipline.

Our marketing department is focused on particular customer segments so that we can match our content and services to the customer’s needs and interests. We have dedicated teams focused on academic faculty, libraries, professional markets and the corporations and other organisations where they work. With a combination of multi-channel campaigns aligned with sales, key activities include promotion of print and online resources to librarians, increasing the use of textbooks by instructors and students, and working with organisations to support professional and personal development.

We also have an author team whose job is to support you with self-promotion. Support can include creating discounted flyers to share with your network, designing banner artwork to share on your social media platforms, support with events, and more.

Q. How will my Open Access title be marketed?

In addition to the above marketing, books publishing Open Access (OA) are highlighted with a blue ‘Book Content Available Open Access’ button on the book webpage on the Taylor & Francis website, which links to Taylor & Francis eBooks (www.taylorfrancis.com) where the OA version can be downloaded or viewed online. For books with only individual chapter(s) available OA, the blue button links directly to the chapter PDF’s.

Open Access titles are also included within our OA online collection. Additionally, the Open Access version of the book is deposited in OAPEN (Open Access Publishing in European Networks) and a free eBook is available from commercial distributors such as Amazon.

For Open Access book marketing questions, please email: [email protected]

Q. How do I request a flyer for my book?

Taylor and Francis can produce flyers that highlight the unique attributes of your book. We can supply you with a PDF copy of your book flyer to share with your network. Here’s how we suggest you use this flyer:

  • Distribute your flyer to your colleagues, business associates, librarians, and co-workers who might be interested in using your book to further their research or purchasing it for their libraries
  • If your book is an edited volume, send copies of the flyer to your contributors so that they can distribute it to their networks as well
  • When you go to conferences, whether attending or speaking, take copies of your flyer with you and distribute it to audience’s keen to learn more

To request a flyer, please contact [email protected]

Q. Who do review copies go to?

We have a database of over 10K media and journal contacts who we work with to secure reviews for your book.

If you have personal contacts who have expressed an interest in reviewing your book for a relevant publication, please ask them to complete our online request form.

Reviewers are asked to share the published review with us so that any positive quotes can be added to our database. In turn, the quote is fed to your book's webpage on the Taylor & Francis website, Amazon and other online booksellers, as well as used in marketing campaigns.

If you find any reviews that aren't up on our website, please do share them with us and we'll be happy to add a quote.

If you have any specific review-related questions, please contact your editor or editorial assistant in the first instance.

 

Q. How can I become a Featured Author on the Taylor & Francis website?

Taylor & Francis Featured Authors is a unique online initiative designed to enhance the marketing of your book. Author profiles on this dedicated portal allow you to share information about your research and work, aggregate information from your social media networks, share news, and link to your blog or other sites to showcase your work.

To learn more about the feature and start creating your profile, download these instructions.

Should you have any queries regarding the program, or experience any issues whilst setting up your profile, please contact [email protected]

Q. I want to organise a book launch; how can Taylor and Francis help me with this?

Your local T&F office can assist you to promote your book launch, get in touch with us directly to see how we can help:

North and South America: [email protected]
Australia and New Zealand: [email protected]
UK, Europe and rest of world: [email protected]
Asia - [email protected]
South Asia - [email protected]
ANZ[email protected]

Q. Are you an author based in Asia, Australia or New Zealand?

We have local teams that can support you in marketing your book/s. We can: Provide flyers in local currency Support you at events and conferences Assist with local media and promotions Talk to us about how we can help:

Asia - [email protected]
South Asia - [email protected]
ANZ[email protected]