Routledge Corporate Communication Series

  • The Customer Century

    Lessons from World Class Companies in Integrated Communications

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    Paperback – 2011-12-09
    Routledge
    Routledge Corporate Communication Series